Design and Technical Development:

Pattern and Sample Making:

CSS created the full collection in-house, with our skilled tailors and seamstresses working meticulously to achieve the original design idea from the creative director. Our focus was on delivering exceptional quality with adjustability for wearability while maintaining a timeless look. All fittings were conducted in-house, involving models and the full team to ensure that every piece met the highest standards and perfectly encapsulated the designer's vision.

In this realm, we worked closely with local, well-established fabric producers as well as leading European factories. Together, we developed complex artworks into beautiful, wearable luxury fabrics. This collaboration allowed us to design and source an array of exclusive materials, including Madras, stretchy lace, and Jacquard, in multiple colorways, all while maintaining a focus on quality and exclusivity. We also developed embellished pieces, crafting intricate beaded designs by selecting colors, sizes of stones, and their precise placement on garments. Our embroidery pieces encompassed complex designs and thread selections, ensuring a unique and sophisticated look. The fully beaded and fully embroidered styles are striking, and we take pride in sharing our design vision and expertise while developing these embroidery techniques with leading embroiderers in London.

Accessories, Shoes, and Bags:

Accessories, Shoes, and Bags: We had the pleasure of developing this project, realizing the creative director's vision with our expertise and an outstanding team. We are proud to have developed samples and production for these categories:

• Accessories: We developed cardholders in multiple colorways, featuring a unique shape that required numerous samples both at CSS and in the factory to achieve the desired results in layering, thickness, and the quality of both canvas and leather. The logo implementation and logo print on each product were carefully considered by our team, ensuring an exceptional and functional luxury product that truly reflects the brand's identity.

• Shoes: In the shoe category, we developed four distinct styles: pumps, sandals, slides, and mules, crafted in leather, satin, and printed fabrications. A standout creation was a unique heel inspired by the creative director's vision, available in four colorways. We meticulously developed a special polish and paint coverage to ensure high-quality results. Each shoe included customized hardware, ensuring practicality and functionality, and was designed to match the material and polish of the bags and accessories.

• Bags: CSS received sketches from the creative director and developed everything necessary to bring them to fruition. We ensured that proportions, size, materials, internal structure, and both internal and external details were executed to the highest standards, preserving the original design while creating a functional and wearable product.

Commercial Strategy and Production:

We crafted sophisticated packaging to reflect the luxury nature of Noushella’s collection and prepared thorough tech packs for managing production processes, quality assurance, and grading. Further, we developed a strategic pricing model and conducted targeted buyer outreach to magnify market impact.Commercial Strategy and Production: We crafted sophisticated packaging to reflect the luxury nature of Noushella’s collection and prepared thorough tech packs for managing production processes, quality assurance, and grading. Further, we developed a strategic pricing model and conducted targeted buyer outreach to magnify market impact.